Precocious Line Extension

December 2015

Precocious is the final project I co-produced in my class Product Development. In this class, I studied the process of product development from conception to distribution using a variety of fashion related goods. In my class, I also explored domestic and foreign markets, and discussed global trade issues. This experience culminated in a four month long group project in which my three team mates and I created a sustainability focused line extension of children’s wear for Anthropologie. My team and I believed that maintaining a sustainable world was critical for the future of children everywhere. As a result, we focused on using organic, natural dye/dry dye fabrics that were delicate on children’s sensitive skin while also making a positive impact on the environment. My role in the project included:

• Responsible for the Spring Delivery, including designing the looks, creating the CADs, and spec sheets for both spring and fall.
• Co-wrote the vision statement, mission statement, line and merchandising plan, and time-action calendar;
• Designing Precocious’s brand identity and formatting the book using Illustrator, Photoshop and InDesign;
• Responsible for sourcing all-natural, organic fabrics and dry-dyed fabrics;
• Created the line sheets and sell sheets;
• Co-wrote the marketing plan, including designing the example digital advertisement and Precocious website design.