Tommy Hilfiger Men’s F22-SP23 Designs

September 2021 – November 2021

Tommy Hilfiger’s socks category is very brand and logo driven. As such, for the Fall 2022 and Spring 2023 seasons I designed with the goal of finding new ways to include logo play in each design using a combination of original artwork and graphics provided by TH corporate. For the Men’s category, this included playful Americana designs and more classic East Coast Prep designs.

For the Fall 2022 season, my team was also tasked with bringing TH corp’s new collaboration with Anthony Ramos to life. The exclusive capsule collection includes designs using the updated interlocking TH logo and the New Prep aesthetic, which is a reimagination of the brand’s iconic preppy style.