Precocious Product Development Line Extension Featured Image
Precocious Cover and Logo
Precocious Product Development Line Extension TOC
Project Contents
Precocious Product Development Line Extension Target Market Report
Target Market Report
Precocious Product Development Line Extension Spring Drop
Spring Delivery Illustrations
Precocious Product Development Line Extension Line Sheet
Spring Line Sheets
Precocious Product Development Line Extension Sell Sheet
Spring Sell Sheets
Precocious Product Development Line Extension Digital Ad
Precocious Digital Advertisement
Precocious Product Development Line Extension Website Mock-Up
Precocious Website Mock-up
Precocious Product Development Line Extension Spec Sheets
Project Spec Sheets Excerpt

Precocious Line Extension

December 2015

Precocious is the final project I co-produced in my class Product Development. In this class, I studied the process of product development from conception to distribution using a variety of fashion related goods. In my class, I also explored domestic and foreign markets, and discussed global trade issues. This experience culminated in a four month long group project in which my three team mates and I created a sustainability focused line extension of children’s wear for Anthropologie.

My team and I believed that maintaining a sustainable world was critical for the future of children everywhere. As a result, we focused on using organic, natural dye/dry dye fabrics that were delicate on children’s sensitive skin while also making a positive impact on the environment.

My role in the project included:

  • Responsible for the Spring Delivery, including designing the looks, creating the CADs, and spec sheets for both spring and fall.
  • Co-wrote the vision statement, mission statement, line and merchandising plan, and time-action calendar;
  • Designing Precocious’s brand identity and formatting the book using Illustrator, Photoshop and InDesign;
  • Responsible for sourcing all-natural, organic fabrics and dry-dyed fabrics;
  • Created the line sheets and sell sheets;
  • Co-wrote the marketing plan, including designing the example digital advertisement and Precocious website design.