Creative Ink: Exsor Brand Identity
January-April 2016Throughout the Spring of 2016 I worked as a creative executive for Creative Ink. With my partner/account exec. I co-developed the logo, name, and brand identity for a new renovation and construction consulting firm for a client in Columbia, Missouri. The creative process we utilized included:
- Researching the brand identities and marketing strategies of competitors in the construction consulting industry;
- Researching current trends in the industry along with trends in company names and logo design;
- Worked with the client to develop a name and brand identity that fit his company’s personality.
Class: Creative Ink Agency Team I
School: Stephens College School of Design